Merry Bratz dolls company first appeared in June 2001. “Bratz” is translated from the slang as a cheesy, stubborn, uncontrollable child. These dolls were designed and created in the image of modern teenage girls that are growing rapidly and trying to look into the world of adults. Bratz dolls are for girls at the age from 7 to 13 years. The dolls are produced by the MGA Entertainment company.
Bratz dolls are entirely made of vinyl: the head – from solid one, the body – from softer. Bratz dolls have big eyes, full lips, very tiny nose or even the almost complete lack thereof, bright provocative makeup. Dolls hair is below the waist, the body is short, but legs and arms are disproportionately long. It is unlikely that such a description may be considered attractive, but in general these dolls look pretty cute. They are fun, original and unusual. In addition, the whole long history of toys shows that for a long time dolls aimed to look like humans, but they have never been an exact copy.
The first went on sale four dolls: Sasha, Chloe, Jade and Yasmin. It is known that Jasmine was named after the daughter of president and CEO of MGA Entertainment Isaac Larian. Gradually, these girls began to get some friends: Megan, Dan, Fiona, Nevra, Tiana, Kumi, Felicia, Katya, Kiana. The girls make up a bunch of friends with boys, including Zach, Alec, Cameron and Kobe.
Over time, there were Bratz dolls of different nationalities. It was made because of the notorious political correctness or a basic desire to earn more money – the question remains open. Experts point out that in America dolls of different nationalities are in good demand. Despite the fact that the Bratz dolls family is rapidly growing, for the girls all over the world still the most favorite ones are the first four dolls – Sasha, Chloe, Jade and Yasmin.
The advertising slogan of Bratz dolls says: “The girls are crazy about fashion.” It is not just a buzzword. Bratz dolls are paying a lot of attention to fashionable clothes, because the life of these girls is a series of parties, get-togethers, excursions and entertainment. Every time they need to look stylish and fashionable. Therefore, as one set with a doll generally there can be purchased clothes for them. Fashion kits can be combined, endlessly experimenting. As conceived by the producers girls-owners of Bratz dolls can collect doll outfits and change them with each other.
Educators and psychologists have been criticized Bratz dolls for the provocative appearance, skimpy dresses and bright makeup. Adults critics believe that the Bratz impose to girls a questionable pattern of behavior. But parents succumbed to the entreaties of their favorite daughters are forced to buy the Bratz dolls. Moms and dads put out a tidy sum, not only for the dolls, but also for the collection of clothes for them and for many accessories (trinkets, jewelry, cosmetics). Given that the collection renews several times a year, spending become regular and increasingly severe.