Acura became the first Japanese premium brand, able to compete with the European manufacturers at the USA car market. The main advantages of the new cars were the innovative engineer developments, the high level of quality and technical equipment and the maximal satisfaction of customers’ requirements.
The logo of the new brand represents the modified letter “A” in the form of caliper (it’s an instrument for accurate measurements of the details used by engineers). The purpose of this logo is to emphasize the technical and design perfection of Acura cars.
The history of Acura starts in February 1984, when Honda confirmed its intention to come to the new market segment and create a new brand.
On the 27 of March 1984 60 dealership of Acura started to work; the first models they offered were three- and five-door sport car Integra and a luxurious sedan Legend.
The model “Legend coupe” was represented in spring 1987. At once, it received a reward of authoritative edition “Motor Trend” as “The best foreign car of the year”. In June 1987, the quantity of sold cars has exceeded 100 000.
In 1989, Chicago auto show presented the first Japanese super car- the mid-engine Acura NS-X (New Sportscar-eXperimental), which went on sale in August 1990. It was the first-ever stock car with the aluminum chassis and body, the gas distribution system and the titanium con-rods.
In November 1991, NSX received two prized from the magazine Automobile: “The best car of the year” and “The best design of the year”.
In 1995 the first Acura crossover SLX was presented in the USA.
In January 200, Acura presented its first mid-sized crossover MDX. It was designed and built in USA. The standard complete equipment of the car concluded the third row of seats, the separated climate control and all-wheel drive.
In January 2015, Acura presented the concept of compact crossover RDX, which combined the efficiency of compact sedan and the functionality and practicality of crossover.
In 2012, the North American international auto show presented the pre-image of new generation Acura NSX. The compact sports car was equipped with the petrol engine V6 and three electric motors, the gearbox with two clutches and the trade all-wheel drive system SH-AWD.
In 2014 Acura presented the new business sedan TLX, which replaced two models at a time- TL and TSX. In the same year, the company started to sale the first Acura hybrid stock car in the USA- RLX Sport Hybrid SH-AWD.