The World Wildlife Fund (WWF) has taken a step towards using blockade to stop the illegal catch of such rare fish as tuna. In accordance with the statement made by the organization, due to the transparency of the blockage, it is possible to allow any consumer to avoid buying fish, which was extracted illegally in the Pacific. In addition, the organization will prevent human rights violations.
This kind of decision can be considered as another proof that blocking technologies can be used in other areas, not limiting them exclusively to the financial sector.

The Australian branch of the Foundation acted as the initiator of such work, to which the New Zealand and Fiji branches later joined. Together they began to cooperate with the company that provides software, which is based on the ConsenSys blockbuster. The conglomerate also joined the communication company TraSeable and was joined by Sea Quest Fiji Ltd. The latter is directly related to capture, and further processing of tuna.

Thanks to new technologies, Sea Quest Fiji will monitor how their tuna moves, tracking from the catching point to the processing site, and then to the retail network. Thus, the buyers have the opportunity to receive promptly information about the fish they are buying. In this way they can get data about the place of its catch, which ship it did, where it was later processed and when they brought it to the store. You only need to scan on the package with tuna QR code to do this; this is possible using a special application for mobile devices.

“Thanks to the blockbuster, we can create transparency of Bait-to-plate, in which case unrecorded, unregulated and illegal catch of rare fish can either be eradicated or drastically reduced, but we should not forget that it is not just fish catch, because illegal hunters use slave labor, creating terrible conditions for their work for their workers. If we succeed in this kind of practice to rid the fish industry, then we have every chance to conserve natural resources and stop human rights violations. Today this project can be called a pilot, it was initiated by WWF, which using the technology of blockade makes our planet better, especially in the environmental field, “- said the head of the Australian branch of WWF, Mr. Dermot O’Gorman.

It should be noted that before that, the organization has already taken steps in order to make fishing more observable. For this, we used web or paper technologies that could not show high efficiency. As reported by WWF, the buyer will assess the use of blockage to make activities related to fishing and processing of fish more transparent. If this project shows its effectiveness, then the whole industry can take it into service. As a result, after this we can talk about the complete destruction of such facts as the use of slave labor, illegal fishing of tuna and poaching.

“To ensure the durability of the fish business, it is necessary to use stable fishing for certain standards, which means in accordance with the norms of the law. Through this blocking project, the industry will have the opportunity to move forward without causing any significant damage to natural resources,” said Brett Heywood, who occupies a leading position in Sea Quest Fiji.

Today Sea Quest and WWF are looking for a partner who will help them to implement this project in the trade network.